For the first time H&M did a mini print collaboration, with us, Mrs Mighetto for Baby Exclusive. Mini Mighetto’s decorated parts of the Baby Exclusive collection and home decorations for new-born and baby. The collection in sizes 50-104 was launched exclusively online in June 14, 2018.
The theme of the collection is sweet, yet mysterious, with a fairy-tale story specially written for the collaboration. In a pastel mix of pink, grey and blue, the collection offered different tops, a dress, leggings, jersey pants and a sweater in soft materials together with accessories such as a beanie and hairbands. The collection was complemented with interior decorations for the kids’ room.
The items were available at H&M Baby Exclusive www.hm.com but are now completely sold out.
… It’s not a person, nor an animal. From a distance, it’s possible to discern something soft, warm and hairy. A cautious little figure just half a metre tall slants its head to one side. Large, kind eyes blink slowly. This is Minimighetto’s world, a world where you’ll be met at the forest’s edge with an outstretched hand and invited to step inside.